Happy football season!
We hear a lot about “reps” (repetitions) this time of year. Quarterbacks and receivers needing to know each other’s preferences and tendencies, the development of unspoken communication, the broadening of a comfort level.
It’s no different in our business. Just as points on the scoreboard demonstrate the degree to which the players on sports teams synergize, the experience of your event’s audience is dictated in large part by the experience, professionalism and mutual familiarity of the production crew.
Joe Montana and Jerry Rice built Hall of Fame careers around the synergy they developed with each other. It didn’t happen on their first day of practice or even in the first season they played together. It developed over time. They probably couldn’t explain it to you, but all those Super Bowl rings say everything for them.
Big plays and victories come from moments when the receiver and quarterback understand in a split second, in loud stadiums, standing 20 yards apart, facing a formidable defense, that unforeseen circumstances dictate now as the moment to adjust the route just called in the huddle. We expected the safety to drop back and instead he moved toward the line. I’m supposed to turn in after 8 yards but I’m going long instead. You’ll expect this because this is the way we’ve practiced this situation You’ll throw it to where I’m going and we’ll score…
Like a football game, your live event is a collection of moving parts. When your on stage CEO calls for the wrong roll-in, the show can still go on, seamlessly – if the team in the shadows on headsets knows what to do in that situation. No problem, roll 3 and go dark in the house. We have 30 seconds, plenty of time. Stage, does he want to come back around to 1 and/or 2? If we need to change the order of slides, now’s the time…
When budgeting for your event, ask yourself which combination will deliver the desired experience for your audience. Your unanticipated moment has arrived: Will you crash and burn or make magic? For your production team, is this moment a problem or an opportunity?
Experienced teams impart the thrill they feel in these moments to your audience.
We deliver victories.